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History | People | Boards | Stencils | Patents & Trademarks | Factories | Advertisements | Articles | Entertainment | Customer Letters | Other Factories Isaac Fuld - Southern Toy Company Factory
The Southern Toy Company was founded by Isaac Fuld in 1919 which he ran out of his home at 2002 Homewood Avenue, Baltimore, Maryland. It operated until 1924. After Isaac's split from his brother William Fuld in 1901 he started in earnest to test the waters with a new talking board he named the Oriole board in 1904. Hoping to get away from a court injunction against him which stated he couldn't manufacture or sell Ouija boards he changed the name. The Oriole board was made from the original stencils that William and Isaac used to make Ouija boards as Isaac Fuld & Brother from 1898-1901. Isaac cut out the Ouija logo and in its place put his Oriole logo. Thus, the Oriole boards were an exact copy of the older Ouija boards. The ink on those early boards or samples were red, green, or black. Its planchettes were larger and more heart shaped than it's sister board. These also bore the Oriole name. After starting his own toy business in 1919 he would find himself in court again. This time Isaac filed suit against his brother because William Fuld Inc. was sending out letters to the trade against people who purchased any boards breaking his patents and trademarks. Isaac and The Southern Toy Company made other small toy sand pool tables that were also called Oriole. Isaac had trademarked the name Oriole on May 14, 1912 (No. 86,526.) Unfortunately for Isaac and the Southern Toy Company this trademark didn't cover his talking boards and he was forced to register another trademark on Oriole to cover the (No. 132,378) in the middle of his court battle. In the end, the Southern Toy Company stopped making Oriole boards and stopped manufacturing toys all together in 1924. Today Isaac's great grandchildren own and display those original stencils. |
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