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American Toy Company
222 South Charles Street, Baltimore, Maryland
The American Toy Company was Charles Kennard's third known attempt at the talking board business after his association with the Northwestern Toy and Manufacturing Company of Chicago, Illinois. J. M. Raffel was its president and Albert C. Strobel was its treasurer. Just like with the former Kennard Novelty Company Charles Kennard was listed as its general manager. Together the three would open its doors at 222 South Charles Street. Due to number changes on South Charles Street we aren't sure if this was the same address as the Kennard Novelty Company or strangely just next door.
In 1897 the American Toy Company offered the Igili The Marvelous Talking Board for sale for one dollar. Kennard who witnessed the success of the Ouija board first hand had hoped the market could handle some talking board competition. Unfortunately for Kennard, Strobel, Raffel, and the Igili talking board that turned out not to be true. The American Toy Company lasted from three years from 1897 through 1899. Because of its short life span we aren't sure how many Igili talking boards were manufactured and to date we only know of one.