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Isaac Fuld - Southern Toy Company Factory
2002 Homewood Avenue, Baltimore, Maryland
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2002 Homewood Avenue

The Southern Toy Company was founded by Isaac Fuld in 1919 which he ran out of his home at 2002 Homewood Avenue, Baltimore, Maryland. It operated until 1924. After Isaac's split from his brother William Fuld in 1901 he started in earnest to test the waters with a new talking board he named the Oriole board in 1904. Hoping to get away from a court injunction against him which stated he couldn't manufacture or sell Ouija boards he changed the name. The Oriole board was made from the original stencils that William and Isaac used to make Ouija boards as Isaac Fuld & Brother from 1898-1901. Isaac cut out the Ouija logo and in its place put his Oriole logo. Thus, the Oriole boards were an exact copy of the older Ouija boards. The ink on those early boards or samples were red, green, or black. Its planchettes were larger and more heart shaped than it's sister board. These also bore the Oriole name.

Having put out Oriole boards, pool tables, and other novelties under his own name beginning in 1904 he started his official business as the Southern Toy Company in 1919. It wasn't long before he would find himself in court again. This time Isaac filed suit against his brother as William Fuld Inc. was sending out letters to the trade against people who purchased any boards infringing on its patents and trademarks. Isaac and The Southern Toy Company made pool tables that also carried the Oriole name. Isaac had trademarked the name Oriole on May 14th 1912 (No. 86,526.) Unfortunately for Isaac and the Southern Toy Company this trademark didn't cover his talking boards and he was forced to register another trademark (No. 132,378) in the middle of his court battle.

In the end, Isaac was found guilty of breaking the 1901 injunction barring him from manufacturing Ouija boards. The Oriole board was called an exact copy by the court and with the injunction left intact he was forced to stop making Oriole boards altogether. Isaac continued in the toy business for a while then retired all together in 1925.

Today Isaac's great grandchildren own and display those original stencils which fueled a family feud that began so many years ago. As a thank you and thirty-fourth birthday gift Isaac's granddaughter, Patsy Magsamen, gave Robert Murch one of the Ouija cut out stencils which he proudly displays for visitor to enjoy. When asked he gladly tells the story.